Vital Choice Review

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vital choice review

When I heard of their Alaskan salmon story, I knew we had to give it a shot.  If you’d told me years ago what I think of a premium wild-caught seafood place, I’d have guessed it was a fancy restaurant chain. It’s not.

Now that I’ve had the chance to try their products, I am convinced that Vital Choice is a seafood company worth checking out. My in-depth Vital Choice review will give you the scoop on what we think of Vital Choice’s high-quality, sustainable seafood with a unique story.

A great alternative to ordering seafood online you can read in my Sizzlefish review.

About Vital Choice

Their story began in 2001 with a passion for fresh seafood, especially Alaskan salmon. They kosher-certify their products and ensure they are truly sustainably caught, and they don’t use hormones, antibiotics, or any additives or preservatives.

They have always tried to remain innovative by providing customers with high-quality products at reasonable prices and helping protect some of our most critical natural resources.

Their preference for wild over farmed fish has helped them earn a spot on the Monterey Bay Aquarium’s Sustainable Seafood Selector List, and the Marine Stewardship Council approves their products.

Vital Choice Flagship Products (Bestsellers)

Vital Choice stocks many types of wild-caught seafood, including marine supplements. We have listed the top two selling products for each group. However, we encourage you to check out their entire product line and see which ones appeal to you. Here are the bestsellers so far:

Wild White Fish

vital choice white fish


Wild Alaskan Halibut: This halibut comes from Alaska and is flash-frozen, so it doesn’t lose its nutritional value. Straight from the sea, this halibut is great to have on hand because it’s quick to cook, tastes great, and is packed with protein and omega-3 fats.

Mahi Mahi: Also known as dorado, it is flash-frozen, so it doesn’t lose its nutritional value. Straight from the sea, it is great to have on hand because it’s quick to cook and is packed with protein and omega-3 fats.

Vital Box Subscriptions

vital choice subscription boxes


Wild Salmon Box: The package has two to three boxes shipped on the third week of each month. In the box are wild Alaskan salmon, Nova lox, or sockeye burgers (depending on the type of salmon you select).

This means you get various seafood options each month, so you don’t need to worry about running out of fish at the end of a box.

Wild Seafood Box: If you have an addiction to wild seafood, then this Wild Seafood Box is a box you need to check out.

The monthly subscription will keep you stocked on white fish, tuna, shrimp, scallops, and spot prawns for days.

Marine Supplements

vital choice marine supplements


Wild Alaskan Sockeye Salmon Oil Liquid:

This NSF-certified oil offers a fresh and flavorful supplement to your food preparation while providing omega-3 fatty acids and various other healthful nutrients. In addition, their non-drip pour-spout bottles are easy to use and convenient to store.

High Potency Omega-3 Therapy: This is a highly concentrated fish oil supplement specially extracted from wild Alaskan pollock oil. It also contains omega-3 oils in a triglyceride form at 1,180 mg per serving.

Organic Food & Seasoning

vital choice organic food and seasoning


Organic Fruit Gift Basket: The idea behind this gift basket service is to send your loved ones the most delicious, nutritious fruit around. 

Vital Choice offers unique fruit gift baskets that are hand-picked and grown with care by small local growers. 

And with their commitment to organic produce, it’s no wonder this gift basket has been gaining traction over the years.

Signature Organic Salmon Seasoning: If you’re looking for an organic way to add more flavor to your food, this seasoning is a fantastic addition to your pantry.

It’s made from 100% natural ingredients and doesn’t contain any nasty additives you might find in store-bought fish spices.

Vital Choice Packing and Shipping

For anyone concerned about the carbon footprint created by the delivery of their seafood purchases, it’s hard to find a company that is more mindful than Vital Choice.

They dispatch their orders in recyclable cardboard, which creates a much smaller impact than standard boxes (instead of the typical polystyrene foam cooler).

Bubble wrap is not biodegradable and creates a huge carbon footprint. So, they’ve developed a packaging system that uses kraft paper instead of plastic to wrap their orders.

Their shipments are made within 24 hours of the order being placed, and a tracking system is available on the website.

So, customers can monitor their orders and get updates on when their delivery is expected.

Vital Choice Sourcing Policy

All their ingredients are 100% Fair Trade Certified as organic. And they only use wild-caught, hormone-free seafood.

Vital Choice Awards

Vital Choice has won awards for its commitment to sustainable seafood. These awards include:

  • Marcom Gold Awards 2021
  • Hermes Creative Award 2021
  • Hermes Creative Award 2021
  • Digital Newsletter Award 2021
  • Good Food Awards 2022
  • Digital Newsletter Award 2021

Vital Choice Pros

Wide variety: On top of their trademark Alaskan salmon, Vital Choice’s seafood selection includes everything from halibut and crab legs to lobster tails, oysters, and clams. They also have Organic seasoning and food, including organic fruits, rubs, kelp cubes, soups, and broths.

Products are flash-frozen: That’s a good thing because you get fresh products that maintain the integrity of nutrients like omega-3 fatty acids, vitamins, minerals, antioxidants, and proteins.

30-day money-back guarantee: Vital Choice offers a 30-day money-back guarantee on their entire selection of wild-caught seafood, making it an excellent choice for their sustainable seafood subscription box. 

That means you can get your money back if you are not satisfied for whatever reason. I am pretty sure that if you try any of these seafood products, you will become hooked.

Discounts for regular shoppers: With the recent announcement of a discount program for loyal customers, Vital Choice is giving its loyal customers more reasons to stick with them. 

The company is known for offering great deals on various foods, including a discount of up to 30% off for members (on coupon codes).

Vital Choice Cons

  • Box subscription options are limited to three
  • Their website is not intuitive, and it does not make it easy to find what you are looking for

Frequently Asked Questions

Does Vital Choice Seafood offer delivery or takeout?

Yes, they do. You can order online from the Vital Choice website, make a purchase, then follow the easy checkout process.

How is Vital Choice Seafood rated?

Based on 26,357 customer reviews on Trustpilot, 90% of customers were delighted with Vital Choice Seafood.

Vital Choice review – My Opinion

I hope that after reading this long review you, just as I am, can see the great value and health benefits of ordering top-class seafood from the Vital Choice company.

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Peter Jameson

Peter Jameson is passionate about eating healthy food. While he is doing his search for this, he will share that with the Couch Potato Delivery's readers. As an experienced home cook, he knows what to look for in the food delivery services he reviews. You can find more about him here.